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Mickey mouse take over: How Disney’s target marketing strategy has taken over entertainment

Disney, Pixar, Marvel, ABC and ESPN all have one simple thing in common- they are all owned by the Disney Corporation. Individually created or bought out, some of the world’s most prestigious entertainment companies are nothing more than a small factor in Disney’s strategy. In the world of marketing, there are three main target market strategies. In a concentrated strategy, a company uses one product to hit ...

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Charging devices without chargers: Cota Coming Soon

If you’re like me, your cell phone charger doesn’t last long. Maybe a couple months or so until the wires start to pop out or you have to wiggle it just right to get it to charge. Have no fear, Cota is here! Cota is a new device created by Ossia that can charge multiple gadgets without ever being plugged in. It’s wireless and has a 30-foot radius for charging. While using patented smart antenna technology, ...

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Weighing In: bodybuilding

In today’s week of weighing in, we will be discussing bodybuilding. When most people hear the term ‘bodybuilding,’ they tend to think of a man who is bulking up and just putting pounds after pounds of muscle. Yes, when it comes to bodybuilding, it to some extent involves the increase of mass, not just any mass, but an increase of lean muscle mass. There is a lot that goes into bodybuilding, especially when ...

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Any safety is the best safety

Ever wonder what is going on in and out of the K-Dub campus? Being aware of what goes on in your local environment is very important to any individual. Many look at situations from a one eyed perspective. Situational awareness can come as easy as reading a local newspaper. Watching the news is such a good way to be updated on weather, sports, crime, events, and sometimes the things that matter most. Everyda ...

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Tech Trends: Tile

Do you ever forget your phone, keys, backpack or wallet? Do you spend minutes or even hours on end trying to find them? With Tile, you won’t be searching endlessly to find anything anymore. Generation 2 was released in September of 2015 and by January 16 had sold over 4 million devices. Tile sells for $25 per piece, 4 for $70 and also come in an 8 and 12 pack. Tile is about a quarter of the size of a credit ...

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For Dummies: Used Car Buying

Probably one of the most exciting times of our lives is when we finally get our driver’s license. But what fun is a driver’s license if you don’t have a car? The next part to this exiting part of our lives is getting a car. Except there’s only one problem… most of us can’t afford to buy a new car when we are living on a college budget. The next thing we resort to is hunting around for a good ol’ reliable us ...

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For Dummies: How to Interview

Growing up is fun, said no one ever. As kids, we all look forward to becoming adults and that is because as kids we think that “grown ups” can do whatever they please. While that may be the case, becoming a grown up also sucks. The reasons behind it vary, but mainly because it’s a trial and error process, and most importantly; we have to get jobs. When it’s time to get a job, that could only mean one thing. ...

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Weighing In: Calorie intake

In this weeks weighing in we will be talking about calorie intake. Calorie intake is critical towards weight loss or gaining muscle. When people want to lose or gain weight, most will always make the common mistake: trying to only eat the amount of calories you need. Without proper utilization and understanding, most people will become frustrated with their results. Examples of frustration could be someone ...

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Dorm Life VS Rental

With the end of the school year coming up, students start to consider options for living arrangements for the upcoming semesters. Living in the dorms has tons of benefits but living off campus has its perks as well. Living in a dorm provides a social life. A living space full of people to converse with and plan jokes against. That’s awesome. Most small schools, like Kansas Wesleyan, have their dorms within ...

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Amtrak: Modern Transportation?

During spring break, I wanted to be cheap, so I decided to buy a ticket to ride the train to Las Vegas, Nevada. I have done some traveling in my time, so I thought the train would not be as bad as taking a Greyhound bus. The train ended up being late, and only stopped for what seemed to be a matter of 3 minutes. It made people who were waiting very impatient and bunched up, making it very uncomfortable. The ...

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